It is always interesting to think on why brands name themselves the way they do. For instance, Just A Cheap Shirt (a.k.a. J.A.C.H.S.). I mean, I like the name. But using the word "Just" immediately makes you think: nothing fancy. And they really aren't. But they aren't "Just" anything either. They are more than "Just", they are well fitting, well designed, amazingly plaid, well built, great-to-look-at-on shirts. J.A.C.H.S. is modest in name, modest in price but arrogantly forthright in being a sure thing.
Shop J.A.C.H.S. Here
No comments:
Post a Comment