My Mother Told Me

To Pick The Very Best One And You Are...IT!
(Actually, when I used this selection tool as a kid, I ended it with "Not It" but no one wants to be "Not It" here).

Mother Denim is the brainchild of Tim Kaeding, formerly of 7 For All Mankind, and Lela Tillem, once of Citizens Of Humanity.  I am pretty sure that it would be difficult to go wrong with a powerhouse combination like this.  And so far, it hasn't gone wrong at all.  Since hitting the stores less than one year ago, this brand has already earned the status of cult favorite amongst every kind of girl on the planet - celebrities, fashion insiders, stylists, as well as anyone who loves fashion and adores a good jean. 

Especially popular this past summer has been their flare, The Wilder Trouser.  Seen and snapped by paparazzi around the world, it is already iconic.  But don't let that fool you into thinking this brand is a one hit wonder - they make all kinds of sick styles, including some of the best skinny jeans and colored denim you might ever come across.  The brand gives us a look at their gorgeous fall lineup HERE.  And if you still find yourself drawn to the original Wilder but need some some styling inspiration, Click HERE and HERE for tips.

The bottom line is, Mother was right - you are the very best one.  But only if you are in her jeans!! Shop The Denim Lounge for Mother Denim.

 

All Images from Mother Denim

Chaingeable

Edgy isn't a word that necessarily creeps into everyone's personal style vocabulary.  In fact, many people specifically veer away from this term when dressing each morning.  And there is no hating on that - individual preferences are the things that make style so unique, varied, fresh, new, and wonderful!  So if this is you - not edgy - keep up the good work.  That being said, has a tickling desire to at least try something a little different every crawled its way into your thoughts?  Its okay if it hasn't, but just in case it has, this Joe's top is the perfect outlet for your curiosity.  Just those fine chains at the shoulder give a style to the top that is not at all tough, but rather, feminine and a little but sultry.  Whether you pair it with boyfriend jeans or a pencil skirt, you really can't go wrong.

Don't be shy.  Give it a try.  HERE

Attract/Repel

Mad Pax backpacks at first look like something that we shouldn't touch.  Spikes jut out at all angles, warning us to either stand back or be attacked.  If this is meant as a defense system to keep away homework thieves and the like, while menacing, it won't quite do the trick.  The problem is, the bags are so cool that, regardless and rather because of the spikes, everyone wants them. 

Lucky for you, a new shipment of Mad Pax has just arrived.  So no more eyeing someone else's.

Shop Mad Pax HERE or head into the store for the freshest selection.

Denim Drive

Wanting to do good is a basic component within human beings.  We are compassionate.  We want what is best, not just for ourselves, but for others as well.  Sometimes, though, it can be difficult to help others out, perhaps because time or money won't allow it.  So here is a very easy way in which you can be of great help to those in need:  Starting today, The Denim Lounge is holding a Denim Drive.  Bring in any or as many old pairs of jeans as you like and they will be donated to Chicagoland homeless shelters.  As a thank you for your kindness, you will receive a discount on any new pair of jeans you buy when you drop your old ones off.

Stop by today - someone will be thanking you for it.